Web Tracking Summary

This grid request shows a complete web tracking summary.

Request Example

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="xxxx">Brand Name</Brand>
<User>admin</User>
<Grids>
<Grid type="web_tracking_summary">
<ReturnFields>
<DataElement>brand_id</DataElement>
<DataElement>month</DataElement>
<DataElement>year</DataElement>
<DataElement>sessions</DataElement>
<DataElement>users</DataElement>
<DataElement>pages</DataElement>
<DataElement>pageviews</DataElement>
<DataElement>pageviews_per_session</DataElement>
<DataElement>num_purchases</DataElement>
<DataElement>total_purchase_value</DataElement>
<DataElement>avg_purchase_value</DataElement>
<DataElement>last_purchase_date</DataElement>
<DataElement>known_users</DataElement>
<DataElement>anonymous_users</DataElement>
<DataElement>new_users</DataElement>
<DataElement>existing_users</DataElement>
<DataElement>know_users_perc_of_users</DataElement>
<DataElement>anonymous_users_perc_of_users</DataElement>
<DataElement>new_users_perc_of_users</DataElement>
<DataElement>existing_users_perc_of_users</DataElement>
<DataElement>bounces</DataElement>
<DataElement>bounces_perc_of_sessions</DataElement>
<DataElement>referral</DataElement>
<DataElement>informz_email</DataElement>
<DataElement>social</DataElement>
<DataElement>search</DataElement>
<DataElement>direct</DataElement>
<DataElement>referral_perc_of_sessions</DataElement>
<DataElement>informz_email_perc_of_sessions</DataElement>
<DataElement>social_perc_of_sessions</DataElement>
<DataElement>search_perc_of_sessions</DataElement>
<DataElement>direct_perc_of_sessions</DataElement>
<DataElement>linkedin</DataElement>
<DataElement>facebook</DataElement>
<DataElement>twitter</DataElement>
<DataElement>linkedin_perc_of_sessions</DataElement>
<DataElement>facebook_perc_of_sessions</DataElement>
<DataElement>twitter_perc_of_sessions</DataElement>
<DataElement>first_place_search</DataElement>
<DataElement>second_place_search</DataElement>
<DataElement>third_place_search</DataElement>
<DataElement>fourth_place_search</DataElement>
<DataElement>first_place_search_num</DataElement>
<DataElement>second_place_search_num</DataElement>
<DataElement>third_place_search_num</DataElement>
<DataElement>fourth_place_search_num</DataElement>
<DataElement>first_place_search_perc_of_sessions</DataElement>
<DataElement>second_place_search_perc_of_sessions</DataElement>
<DataElement>third_place_search_perc_of_sessions</DataElement>
<DataElement>fourth_place_search_perc_of_sessions</DataElement>
<DataElement>first_place_country</DataElement>
<DataElement>second_place_country</DataElement>
<DataElement>third_place_country</DataElement>
<DataElement>fourth_place_country</DataElement>
<DataElement>first_place_country_num</DataElement>
<DataElement>second_place_country_num</DataElement>
<DataElement>third_place_country_num</DataElement>
<DataElement>fourth_place_country_num</DataElement>
<DataElement>first_place_country_perc_of_sessions</DataElement>
<DataElement>second_place_country_perc_of_sessions</DataElement>
<DataElement>third_place_country_perc_of_sessions</DataElement>
<DataElement>fourth_place_country_perc_of_sessions</DataElement>
<DataElement>first_place_browser</DataElement>
<DataElement>second_place_browser</DataElement>
<DataElement>third_place_browser</DataElement>
<DataElement>fourth_place_browser</DataElement>
<DataElement>first_place_browser_num</DataElement>
<DataElement>second_place_browser_num</DataElement>
<DataElement>third_place_browser_num</DataElement>
<DataElement>fourth_place_browser_num</DataElement>
<DataElement>first_place_browser_perc_of_sessions</DataElement>
<DataElement>second_place_browser_perc_of_sessions</DataElement>
<DataElement>third_place_browser_perc_of_sessions</DataElement>
<DataElement>fourth_place_browser_perc_of_sessions</DataElement>
</ReturnFields>
</Grid>
</Grids>
</GridRequest>

Demo Data

To retrieve demo data from this request (typically for testing), append the text "_demo" to the Grid Type tag.

<Grid type="web_tracking_summary_demo">