Web Tracking’s analytical power increases exponentially when you view the results through Informz’s mailing reports. You can view Web Tracking data for any mailings that contain links pointed to your Web Tracking sites. Let’s take a look at how you can view some basic performance data for mailings that contain these links.
Viewing Mailing Reports
Navigate to Mailings > View.
From the Sent tab, hover over the menu icon for your desired mailing and select Report.
Click the Key Metrics tab and scroll down the page to view high-level information/metrics about Web Tracking.
While this is a high-level view, the details for each item metric can be quite comprehensive. Let’s look at these details in the following subsections. Note that when you click the corresponding number in the Number column, you will access the related report in the Details tab.
This represents the number of unique visitors to your site. It will not track individual sessions, only individual users. For example, if the same user logs into your site at 8:00 am and then again 12:00 pm on the same day, this number will still only count one unique visitor (not two!).
The related report for unique sessions is the Subscriber Summary.
This represents page loads on your website by subscribers who opened your mailing. Using the example above, when the same user logs into your site at 8:00 am and then again 12:00 pm on the same day, it will count as two page views.
The related report for unique sessions is the Subscriber Page Detail report.
This will show you the total of all interactions conducted by a subscriber who accessed your website through your mailing. Like page loads, one subscriber can have multiple interactions on the same site/webpage. If a subscriber downloads the same PDF twice and then watches a video, this will count as three interactions.
The related report for interactions is the Subscriber Interaction Detail report.
Like page loads and interactions, this tracks each individual purchase (one subscriber can make multiple purchases).
The related report for interactions is the Subscriber Purchase Detail report.
This number shows the total value from all purchases. This metric is also related to the Subscriber Purchase Detail report.
Once you have a high-level view of your Web Tracking metrics, you may want to dive into the more granular facts that each metric can provide. Check out the related articles to see the details about each report!