Web Tracking

Articles

Add Domains to the Informz Web Tracking Setup Page
Configuring Informz to accept web tracking data is painless! Once you put the Informz JavaScript code on your website, simply add the domains that your organization owns and that you wish to track. Remember, your account already has custom JavaScrip...
Create Web Tracking Target Groups
Web Tracking target groups are very similar to action-based target groups .  While action-based target groups allow you to create lists of your subscribers based on actions that they have or have not taken with your mailings, web tracking ta...
Initial Web Tracking Tests
A good way to check and ensure that you are receiving data from your website is to visit several of your organization’s web pages and then check to see if data appears in Informz. As you are doing these tests, make sure that you are aware...
JavaScript for Informz Web Tracking
To use web tracking, you need to add some JavaScript code to your website (Informz provides this code). This requires the skills of a web administrator with the appropriate permissions. Planning Before you start adding the code, ther...
Known and Anonymous Users
While web tracking can be an invaluable tool, it is important to understand the different users that will interact with your website. Informz can only link website users with subscriber records in specific cases. Read on to learn more about how user...
Overview of Known Users
Known Users are people who have visited your website, and whose identities are known to us because they can be traced back to an existing subscriber record in Informz. Unknown users are people who visit your website that we cannot associate with an ...
Set Up Web Tracking with Informz and Google Tag Manager
Did you know that you can use web tracking with both Informz and Google Tag Manager? These steps allow you to start collecting page views in the your brand. Let's learn how! Steps Locate the basic tracking code in the Informz br...
Tagging Pages
The Web Tracking Report shows sessions details for each individual page on your site that is being tracked. Being able to see the details for each page can be useful, but there may also be times where it may be necessary to view the details of the p...
Tracking Plays of Embedded Vimeo Videos
Vimeo  is a commonly-used video upload site, and it is a popular alternative to other video sites, such as YouTube. Now, you can track your Vimeo video plays using Informz web tracking . The JavaScript know-how you’ll need to make this ...
Tracking Plays of Embedded YouTube Videos
YouTube has become an incredibly popular way to communicate information. From promotional videos to demonstrations to “thank you” messages, YouTube has revolutionized mass communication, and it is here to stay. But did you know that you ...
Web Tracking Interactions
Informz can track Interactions on your site such as filling out forms, playing videos, downloading white papers or anything that you can control with Javascript. This can be an incredibly helpful tool for following up with our subscribers when they ...
Web Tracking Performance Data
Web Tracking’s analytical power increases exponentially when you view the results through Informz’s mailing reports. You can view Web Tracking data for any mailings that contain links pointed to your Web Tracking sites. Let’s take ...
Web Tracking Purchases
You can track the Purchase transactions that occur on your web site with Informz Web Tracking. This is helpful to create follow up/thank you mailings, or even for creating target groups that will feed campaigns. You can set goals for your campaigns ...
Web Tracking Report Details
After you review your high-level Web Tracking performance details, you might want to dive a bit deeper into your reporting details. You can view information on specific Web Tracking reports in the Details tab of the Mailing Activity Report. The ma...
Web Tracking Troubleshooting FAQ
If Web Tracking is not behaving as expected, you may need to make additional changes to your configuration. Below are some frequently asked questions with potential answers. FAQ Question: Why am I not receiving data from my site (accordi...