Combining the powers of email marketing with social media has a very positive impact on subscriber engagement. The way to measure how well you are doing with your connectivity to social media is with the Social Trends report.
Navigate to Mailings > Reports > Mailing Summary Report or navigate to Mailings > View Mailings > click on Reports in the upper right corner.
Select the appropriate filters in the Filter Mailings section on the Select Mailings tab.
Click on the View Reports tab to see your filtered list of mailings.
Click on the Answer Marketing Questions subfolder in the Reports panel on the left.Clcik Social Trends
You now have insights into opens, forwards, send to friends, social shares, social share clicks, and social post clicks. Not only that, but you can scale your results by Week, Month, Quarter, or Year:
Share Your Insights
To share this information, simply click the icon at the bottom of the report and select the file format you'd like to export to.
Sharing is Caring
The Social Trends report takes a pulse on how much your subscribers are spreading the message. Take the pulse, and then react. Subscribers who reach out on your organization's behalf can have a powerful effect on your membership and your organization's goals.