Transactional Mailing Reports

Just like other mailings in Informz, the transactional module generates Mailing Activity Reports (MARs) for all sent mailings. Here, you can see if recipients opened, clicked, or forwarded the mailing as well as other statistics.

Steps

To view the MAR for a transactional mailing, hover over the mailing's Menu icon and select Reports > View Activity.

Informz generates a report for the selected mailing.

The Philosopher's Stone

While you can't easily turn lead into gold (at least not without some of the brightest minds in chemistry and physics!), the insights you'll receive about your transactional mailings from the Mailing Activity Report have the potential to be far more valuable to your organization.