Target Groups - Splitting and Random Segmenting

Sometimes you want to split or segment a target group. Look no further! This article shows you how to do both. Let's begin!

Splitting

Splitting takes an existing target group and divides it into two to five equal segments. For example, if you have a target group with 10,000 subscribers, and decide to split it into four segments, you’ll create four new target groups with 2,500 subscribers in each. The names of the new target groups include the original target group name appended with the text “- Segment X” (X is the segment number).

Please note that if the target group name already exists, it is overwritten unless it is in use (part of a compound, part of a mailing/campaign, etc.).

To split a target group, hover over the Menu icon for a target group and select Split.

A new window opens that lets you select the number of segments to create. Click Split Target Group to divide the existing target group.

When splitting, Informz ensures that there are no duplicate email addresses. While the numbers might not sync exactly with the “parent” target group, this provides an extra guarantee that an email address exists exclusively in one segment.

If the original target group changes, the segments are unaffected – they are new, independent target groups.

Random Segmenting

Random Segmenting takes an existing target group and creates a new target group that contains between 5% and 95% of the “parent” target group’s subscribers. The name of the new target group includes the original target group name appended with the text “Random X% segment” (X is the percentage).

Please note that if the target group name already exists, it is overwritten unless it is in use (part of a compound, part of a mailing/campaign, etc.). If it is in use, an error displays.

To create a random segment of a target group, hover over the Menu icon for a target group and select Random Segment.

A new window opens that lets you select the percentage to create. Click Create Random Segment to create the new target group.

Like splitting, when creating a random segment, Informz ensures that there are no duplicate email addresses. While the numbers might not sync exactly with the “parent” target group, this provides an extra guarantee that an email address exists exclusively in one segment.

If the original target group changes, the random segment is unaffected – it is a new, independent target group.

Using the Subsets

Both splitting and random segmenting are much quicker than sorting subscribers in a spreadsheet, removing rows, renaming, etc. Remember, this is something only Informz marketing wizards - like you - know about!