Target Group Types

Articles

Action-Based Target Groups
Action-based target groups are a way to target mailings or to group of subscribers based on their activities within Informz. This information is really helpful when you want to narrow your targeting to pinpoint specific behaviors that your subscribe...
Compound Target Groups
Using a compound target group is an easy way to combine two or more target groups into one, exclude subscribers from a target group, or require subscribers to meet the criteria of multiple target groups in order to better segment your list. A comp...
Demographic Target Groups
Demographic target groups organize your subscribers based on their demographic choices. With this information you can start to understand the best ways to target specific groups through your mailings. In fact, demographic target groups are so useful...
Interest Target Groups
Interest target groups let you manage your subscribers according to their interest preferences . An interest target group is automatically created when you create an interest on the Profile Fields page or during the upload process. Interest ...
Landing Page Activity Target Groups
If you are using Informz's  landing pages , you'll find that there is a lot of information that you can garner from who visits your pages and who submits your forms. In fact, you might even want to create target groups from these visito...