Popular Articles

  1. Targeted Subject Lines

    Targeted subject lines allow you to set alternative subject lines that display to subscribers in specified target groups. Only subscribers in these groups will see these subject lines, so this is a useful tool to help increase your open rate ...
  2. Create a Story Layout

    Creating consistency leads to greater efficiencies for you and your teams. When building many mailings, you need tools to speed up the process and to keep a consistent look with your layouts. Story Layouts save so much time by giving you an e...
  3.  Story-Level Targeting

    When you add a story in Mailing Designer, you'll have the option to use Story-Level Targeting  (aka “Dynamic Segmentation”). This allows you to send specific stories to a subset of your target group. Steps After a...
  4. Data Formats to Upload Subscribers

    In order to know what column of incoming data should be stored in what field in Informz, you create a data format in Informz to store that mapping. If you are just uploading a list of email addresses, Informz provides a default data format that as...
  5. Templates 101

    Informz Template Designer  has a lot of features, so it's understandable if you're looking for a place to start. Let's take a look at two common approaches to this dilemma! Approach One Template Designer uses layouts&nbs...
  6. Create and Manage Authorized Users

    If you want to add a new user, update an email address, edit a user's name, or change permissions, you are in the right place! To do this you need to have the Admin permission . If you have administrative rights, you'll see an Admin  ...
  7. What is a Preheader?

    A Preheader is the top section of an email; it is the initial piece of your mailing that your recipients will see. While this area is often populated with substantive text, such as “Click here to download images,” it is typically bette...
  8. Knowing Your Audience

    There are several ways to get to know your audience, and Informz provides many options for users to upload, customize, and categorize their subscribers! In this section, you'll learn all about the following topics: Uploading lists...
  9. Template Overview

    A template is like your mailing stationery, or letterhead. A template ensures that your mailings go out with a consistent and properly branded look that renders well on a variety of email programs and devices. Because a template is reusable, it also...
  10. Mailings 101

    If you're looking to create a mailing in Mailing Designer 2, you've come to the right place. Let's look at the main parts of the interface. Mailing Designer 2 Interface There are four tabs in Mailing Designer 2: Templ...