Personify360 Overview

The Informz for Personify360 integration allows organizations to leverage the strengths of Personify360 and Informz to create effective and efficient email marketing campaigns. By using this integration, your organization can harness the benefits that Informz has to offer: valuable deliverability services, robust reporting, and campaign consultation from your Informz Advisor.

Integration Overview

The Informz for Personify360 integration delivers the following features:

  • Retrieval of Marketing Lists from Personify360 into Informz.
  • Retrieval of Interests and Demographic lists from Personify360 into Informz.
  • Retrieval of the Personify360 customers from each list into Informz.
  • Automatic and manual syncing of target groups and target group records.
  • Use of Personify360 fields to create personalized mailings.
  • Use of Informz activities written back to Personify360 (unsubscribes, resubscribes, mailing activity, and IPM subscriber preferences).

Why Stop There?

Now that you know about the amazing power the Informz for Personify360 integration provides, check out the related articles to learn more about the strengths and unique benefits that follow!