Personalizations

Articles

Personalization Overview
Personalization is a way to do a "mail merge" with your mailing. Informz takes data about an individual subscriber, and places it into a mailing story, subject line, friendly from, survey question, or landing page to personalize the messag...
Hyperlinks and Personalization
Being able to personalize, or customize, a URL can be a very effective way to direct subscribers to specific web pages on your website. You can easily do this by combining personalization codes with the static text for the URL. Steps Nav...
Use Personalization in a Story
Informz personalization draws data from three areas of a subscriber’s profile Info: Personal Info, Demographic Categories, and Invoicing . These fields are populated with data by uploading a list (most common), subscription form data, or ma...
Use Personalization in Friendly From
The ability to personalize is not limited to what you can put in a story. You can also use personalization codes in a few other places in a mailing. This article looks at personalizing the Friendly From fields. Doing this can show huge benefits an...
Add Personalization to a Subject Line
If you are looking for that one little thing that may entice your readers to click and open your mailing, why not consider personalizing your subject line? This tactic displays data from a personalization field from Informz (or your integr...