Informz sends updates, known as writebacks, to netFORUM Enterprise for various activities that occur within Informz. By writing back information from Informz to netFORUM Enterprise, you maintain data integrity and ensure that the two databases stay coordinated with one another.
There are two categories of writebacks sent with this integration: Mailing Activity and Subscriber Status.
Mailing activity writebacks include the mailing name, status (delivered/opened/sent), send date, and open date.
Subscriber status writebacks include unsubscribe information, unsubscribe date, unsubscribe reason (if provided), bad email status, and resubscribe information.
Writeback Settings for Mailing Activity
To establish writeback settings for netFORUM Enterprise, navigate to Admin > Setup > Bridge Configuration in Informz and click Writeback Settings.
From the Writeback Setting page, use the checkboxes to enable (checked) or disable (unchecked) Mailing Activity writebacks for your account. Additionally, you can control the writebacks at a more granular level by enabling or disabling the following writebacks:
Note that unsubscribe, resubscribe, and bad email writebacks cannot be disabled.
Use the corresponding radio buttons under the Writeback Frequency heading to set the frequency of writebacks. Writebacks can be set to transmit automatically on a daily or weekly basis or can be set to transmit manually.
Click Save to save your settings.
Unsubscribes are stored in a queue. Informz polls the database every ten minutes to look for new unsubscribes to send back to netFORUM Enterprise. These writebacks contain the following data:
- netFORUM Unsubscribe
- Unsubscribe Date
- Unsubscribe Reason (if provided)
The unsubscribe writeback checks the Do Not Contact By Email flag in netFORUM Enterprise. To view this, navigate to an individual record in netFORUM Enterprise and click Edit Contact Info.
The flag is located under the Do Not Contact By heading.
When an Informz admin manually resubscribes a subscriber, Informz sends a resubscribe writeback. Like unsubscribes, these are stored in a queue. Informz polls the database every ten minutes to look for new resubscribes to send back to netFORUM Enterprise.
A resubscribe writeback unchecks the Do Not Contact By Email flag in netFORUM Enterprise.
In Informz, navigate to Admin > Setup > Bridge Configuration > Writeback List. The provided list shows all pending, completed, and failed writebacks along with their details.
Written Back/Propelled Forward!
Leveraging writebacks makes it easy to ensure that your subscriber management is kept in optimal condition. By writing back unsubscribes and resubscribes, you’ll never need to worry about your subscriber’s preferences. With all the data logistics under control, you can move forward and continue to focus on engagement!