nFE 2011 & 2013 Overview

The Informz for netFORUM Enterprise integration provides an effective way to extend the value of netFORUM Enterprise 2014 or 2015 and harness the strengths of Informz for effective and efficient eMarketing campaigns.

The Informz approach to the integration provides a clean user experience by allowing netFORUM Enterprise to remain the database of record, and sharing information between the applications as needed and in real time. Using Informz provides valuable deliverability services, advanced reporting, and campaign consultation from a dedicated Informz Advisor.

Integration Overview

The Informz for netFORUM Enterprise integration delivers the following functionality:

  1. Retrieve a list of dynamic queries from netFORUM Enterprise.
  2. Retrieve individual subscribers for the target group list.
  3. Automatic and manual syncing of target group lists.
  4. Use of netFORUM Enterprise fields for personalization in a mailing.
  5. Mailing Activity writeback to individual records in netFORUM Enterprise.
  6. Unsubscribe/Resubscribe writebacks to individual records in netFORUM Enterprise.

Now That You Know…

Now that you have a good sense for what you can do with netFORUM Enterprise and Informz, check out the related articles to learn specific details about how to use these powerful tools.