Monitoring - Add New Monitors

Socializer let's you easily monitor activity that is related to your organization. Whether you're looking for keywords or mentions on review sites, you're covered! Let's look at how to create a new term to monitor.

Steps

To create a new term (or series of terms) to monitor, click New Monitor.

A new window opens where you can select to monitor either Keywords or Review Sites.

Click the corresponding icon to open a new dialogue for your desired monitoring item.

Keywords

Keyword monitors let you watch for specific terms that pertain to your organization. The keyword dialogue contains many customizable options:

  • Description: Enter a name for your monitoring item. This name displays in the sidebar.
  • Has One of These Terms: This filter lets you define the main terms that you want to monitor – these are the terms that are the focus of your search. As a best practice, never add more than five or six terms in this field. Each term must be present in the post/article to make it display, so something too granular might obscure potentially useful results.
  • Has Any of These Words (Optional): This filter lets you specify additional terms for inclusion.
  • Doesn’t Have These Words (Optional): This filter lets you exclude terms from a search.
  • Excludes Mentions with Curse Words from Results: Click the dropdown list and select Yes to exclude results that contain profanity.
  • Google Alerts Feed (Optional): add a Google alerts RSS Feed to retrieve the latest relevant Google results (web, news, etc.), based on your queries. Click Google Alerts Feed below the field to navigate to Google Alerts.
  • Only from This Country: Only show mentions from a specific country or location (note that this is only supported on Twitter). Select Any if you want to search every social network result.
    • Location: Enter a specific location within the designated country. Click Locate Place to calculate the Longitude and Latitude.
    • Longitude
    • Latitude
    • Within this Distance (Miles): Click the dropdown to select a post radius from the designated location.

  • Email Notifications: Set your email notification frequency.
  • Send Email Notifications To: Enter any email addresses to receive monitoring notifications.

When complete, click Save Settings. Your new monitor now displays on the right sidebar.

After you’ve selected your new keyword, be patient – it may take some time to populate a feed from a new keyword. This is because Socializer uses a “sentiment database” that rates specific keywords as positive, neutral, or negative. Then, it scans different social platforms for instances of the selected terms.

Review Site Monitoring

With this option, you can monitor your feedback on different review sites. Like keyword monitoring, there are several customizable options:

  • Description: Enter a name for your monitoring item. This name displays in the sidebar.
  • Yelp Page (Optional): Enter the URL for your Yelp page.
  • Trip Advisor Page (Optional): Enter the URL for your Trip Advisor page.
  • Glassdoor Company Page (Optional): Enter the URL for your Glassdoor page.
  • City Search Page (Optional): Enter the URL for your City Search page.
  • Setup Additional Review Sites: Select Yes to expand the page to include additional review sites.
    • ReviewPush Key: Enter your ReviewPush key (if applicable).
    • ReviewPush Secret: Enter your ReviewPush secret (if applicable).
    • Location ID: Enter your ReviewPush location ID (if applicable).
    • Google Local Page
    • Yahoo! Local Page
    • Zomato Page
    • InsiderPages Page
    • Apartment Ratings Page
    • DealerRater Page
    • MerchantCircle Page
    • ApartmentReviews Page
    • YellowPages Page
    • Edmunds.com Page
    • OpenTable Page
    • Cars.com Page
    • Renters Voice Page
  • Send Email Notifications To: Enter any email addresses to receive monitoring notifications.
  • Email Notifications: Set your email notification frequency.

When complete, click Save Settings. Your new monitor now displays on the right sidebar.

Endlessly Customizable

Monitoring through Socializer gives you many customizable options. By taking some time to pinpoint exactly what you need watch, you'll increase your awareness exponentially.