Marketing Automation

Articles

Automated Welcome Campaign Yields 74.5% Open Rates and 32% Click Rates
April 5, 2017 The Honor Society of Phi Kappa Phi was facing a membership engagement challenge. Membership numbers were strong, but engagement and renewals were weaker than they wanted. To address this, Jamie Chapman, Phi Kappa Phi’s Member...
Multi-Channel Strategy Leads to Membership Increase
November 1, 2016 Imagine a world where you can only visit one website, or watch one television channel, or (gasp!) eat only one kind of pie. More than likely you would feel restricted, held back, maybe even get bored. Having choices is a great th...
SCB’s Journey to Automated Campaigns
June 8, 2016 One of my clients, the Society for Conservation Biology, recently approached me with questions about how they could maximize their iMIS integration with Informz . Among the tools recommended for their email marketing tool box was th...
Marketing Automation Leads to Record Event Registration
May 23, 2016 Everyone loves a party. Getting together with friends, telling stories, catching up with people you haven’t seen in ages, good food, dancing and just having a good time. Organizing a great event can be incredibly rewarding, but...
TMA Gets Personal with Personas
April 11, 2016 Texas Medical Association (TMA) is the nation’s largest and most powerful state medical society and is recognized as a thought leader among medical associations. With over 49,000 physician and medical student members across t...
Move to Automation Results in 313% Increase in Sales
March 29, 2016 The generation of non-dues revenue is a challenge that many organizations face. The availability of online educational resources such as webinars, video series, or course materials can often be a dependable revenue stream source. W...
Automated Campaigns Lead to 201% Increase in Engagement for FAIA
August 26, 2015 Association marketers have been using email as a critical component of their multi-channel marketing programs for years, but for many marketers, automated campaigns and marketing automation is new territory. Marketing automati...