March 23, 2018

Elimination of Duplicate Content Publishing on Twitter

As part of Twitter's efforts to stop spam violations on its platform, restrictions have been implemented on TweetDeck and the Twitter API to limit the ability of users to perform coordinated actions across multiple accounts.

These changes went into effect on March 23rd, 2018. All tweets scheduled to post to more than one account at the same time will bounce (won't be sent) after this date. 

Taken from Twitter’s original update, these are the three main rules being enforced: 

1. Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.

  • This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication.
  • As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from.

2. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.

3. The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted. For example, applications that coordinate activity across multiple accounts to simultaneously post Tweets with a specific hashtag (e.g. in an attempt to cause that topic to trend) are prohibited.

What does this mean for you?

To comply with these new Twitter policies, the following Socializer features and services will change in functionality:

  • Compose Box: Posts can be scheduled to one Twitter account at a time. Identical or similar tweets should not be duplicated across accounts.
  • Service Lists: Only one Twitter account can be added to a Socializer service list.
  • Automation apps: The Twitter Auto Reply and Twitter Auto Retweet apps will no longer be available and will be removed if previously set up.  These types of automation apps are now in conflict with Twitter’s rules:

"The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted."

  • Queues: Have a variety of tweets in a queue. Identical and similar tweets will not be accepted by Twitter and will bounce.
  • Retweeting: Sharing is encouraged by Twitter as long as it's meaningful. You can retweet a tweet natively by other Twitter accounts you manage from the Priority Inbox or individual streams.
  • RSS Auto-Post: You can automatically share tweets from the same blog or website, but only to one Twitter account.  This is Twitter’s guideline:

“While we continue to permit cross-posting outside information (such as weather alerts or RSS feeds) to Twitter using automation, you should only post this content to one account you control.”

The only exception to this rule is:

“Applications that broadcast or share weather, emergency, or other public service announcements of broad community interest (for example, earthquake or tsunami alerts)”.

This means you will need to be quite selective about which Twitter account you post to from an RSS Feed.

  • Repeated Messages (recycling content): This feature will be restricted for Twitter. Messages will bounce if the same post is scheduled in more than one account.
  • Merge tags: Using these does not provide enough customization for Twitter to not classify posts as not similar. Tweets using merge tags will bounce if scheduled to more than one Twitter profile. 

As long as you're sending unique messages to each Twitter account, even if they are sent out at the same time on the same date, this is fine. This change specifically relates to messages which have the same or similar content being sent to multiple Twitter accounts at the same time.

Helpful Links

Twitter’s Automation Policy: https://blog.twitter.com/developer/en_us/topics/tips/2018/automation-and-the-use-of-multiple-accounts.html

The Twitter Rules, including their definition of behavior considered as Spam: https://help.twitter.com/en/rules-and-policies/twitter-rules