Maintaining Marketing Automation

Marketing Automation will add a new level of ease and efficiency to your digital marketing efforts. While it can be easy to slip into a set-it-and-forget-it mindset, you'll definitely want to continue to monitor and maintain your Campaigns, Web Tracking, and Personas & Scoring. Any machine will need to be oiled from time to time to keep it running smoothly. The articles on this page will give you some ideas and tips about what you need to watch to keep your automated marketing running without a hitch!

Maintaining Campaigns

Maintaining Web Tracking

Maintaining Personas and Scoring