Mailing Summary Report

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Mailing Summary Report (MSR) Overview
As you master your email marketing strategies, you’ll inevitably want to understand the high-level metrics from many different mailings. Informz’s Mailing Summary Report (MSR) is here for you. It is your birds-eye view of all of your ...
Advertisements - Summary
Having a strategy to provide sponsorship opportunities within your mailings is a great tactic to develop. Aside from the potential economic benefit to your organization, you are also presenting attractive and appropriate offerings to your subscriber...
Advertisements - Mailings With Ads
Do you use advertisements in your mailings? If so, and you are interested on how many readers clicked those ads (among other things) you want to know about the Advertisements Summary report. This report is great to use for internal use as well as ...
Analyze Subscribers - Email Volume
If you were one of your subscribers, how many emails do you think you've been receiving? Do some of your subscribers think they are receiving "too much email" from your organization? Or maybe you're hearing that your subscribers wa...
Analyze Subscribers - Individual Details
You have lots of subscribers. You sent out a handful of mailings, and want to get a summary of all those juicy details that go along with subscriber data for those mailing sends.  Look no further than the Subscribers Individual Details report...
Analyze Subscribers - Individuals Not Emailed
Interestingly enough, there is one report available in the Mailing Summary Reports that has an inverted focus to the mailings you have specified in the Mailing Summary Report filter - it examines those subscribers in your Informz account that did n...
Analyze Subscribers - Subscribers Emailed & Opened
Despite your best intentions, you may have subscribers that have slipped through the targeting cracks. You thought you had each subscriber receiving at least one mailing, well, let's check to make sure that's true. Using the Subscriber...
Answer Marketing Questions - Best Day to Send
What if you were able to see the best day of the week for sending your mailings? If you've been sending for some time now, look no further than the insights from the Best Day To Send report. The Answer Marketing Questions reports are be...
Answer Marketing Questions - Best Mailing Size
It may take some time to understand if you have a correlation between email size (in thousands of characters) and open rate and click rate. Do your subscribers respond better to your mailing if they know they can expect more content? Or do they lose...
Answer Marketing Questions - Best Number of Links
The effective use of hyperlinks is often a critical factor in the ability for a mailing to engage a reader. How many hyperlinks work best for your audience? How can you figure that out? Correlating the number of links in a mailing to an open ra...
Answer Marketing Questions - Best Number of Recipients
If you are noticing that audiences of a certain size are achieving the highest opens and click rates, then it might be a good opportunity to narrow (or broaden) your mailing recipient numbers accordingly. For this insight, look no further than the ...
Answer Marketing Questions - Best Subject Line Length
Subject line length is always an interesting point for analysis. If you have more than a handful of mailings to keep an eye on, look no further than the Best Subject Line Length report to gauge whether a longer or shorter subject line resonates be...
Answer Marketing Questions - Best Time to Send
What if you were able to see the best time of the day to send your mailings? Do you need a crystal ball or a Ouija board? Not at all! Grab the Best Time to Send report, and you'll uncover the insights that you need. The Answer Marketing ...
Answer Marketing Questions - Email Body Size
Understanding how much content to provide in a mailing is a tough question to answer. Having an approach to the quantity of your stories will help to set the expectations for the reader experience. Rather than guessing as to what size resonates...
Compare Mailing Results - By Accounting Code
If your organization uses accounting codes to have additional tracking around what groups of users are sending what set of mailing, you can run reports on that activity. This is a great way to get a sense for the effectiveness of a department's ...
Compare Mailing Results - By Day of Week
You send out lots of mailings from Informz. You send it out all week long. It doesn't matter if you send it Monday or Wednesday... or does it? See which day has been giving you the best open and click rates by reviewing your mailing results by d...
Compare Mailing Results - By Folders
Having your mailings sorted into folders may provide you insights down the road - particularly if you've separated them by publication or by some other meaningful property. Let's think about the publication differentiator. If you've got ...
Compare Mailing Results - By Number of Links
How many links are in your mailings? Do you think having too many links is pushing readers away from your content? Are some of your mailings suffering as a result of having too little content with appropriate hyperlinks? Shed some light on the topic...
Compare Mailing Results - By Number of Recipients
When it comes to ROI for your mailing block, it may be good to see click and open data for audiences large and small. Maybe improving your ROI will result in more mailings which speak to narrower audiences? Or maybe you can rule that out, coming to ...
Compare Mailing Results - By Subject Line Length
Your first impression is very important. When you are sending email, you've got two elements to create that positive first impression. As you go sailing into the inbox you want to pay special attention to your sender information and your subject...
Compare Mailing Results - By Template
Your template is a really important tool in your email arsenal. Not only does it contain your branding and required information, it also presents your content in a specific layout. How do you check to see if all of your assumptions about what make...
Compare Mailing Results - By Time of Day
You send out lots of mailings from Informz. You might be sending them all day long. It doesn't matter if you send mailings at 9:30 AM or 2:00 PM... or does it? See which time of the day has been giving you the best open and click rates by review...
Domains - Country Domains
Interested in learning more about the country domains you are sending to? Head straight for the Country Domains  report. Steps Navigate to  Mailings > Reports > Mailing Summary Report  or navigate to  Mailings >...
Domains - Generic Domains
Interested in learning more about the generic domains you are sending to? Head straight for the Generic Domains  report. Steps Navigate to  Mailings > Reports > Mailing Summary Report  or navigate to  Mailings >...
Domains - Major Domains
Interested in learning more about the major domains you are sending to? Head straight for the Major Domains  report. Steps Navigate to  Mailings > Reports > Mailing Summary Report  or navigate to  Mailings > Vie...
Examine Tabular Results - By Mailing
You can obtain all sorts of charts and graphs for the Mailing Summary Reports. However, maybe you want something different. You want something with all the nitty-gritty details that you can get your hands on. Look no further than the Tabular Result...
Examine Tabular Results - By Week
If you are thinking about your mailing activity in terms of weeks, you are in the right place! The Tabular Results by Week summary report organizes your sent mailings in  weekly groupings. Why do extra work rolling up or aggregating data if y...
Examine Tabular Results - By Month
If you are running late for you monthly marketing meeting you may want to grab the Tabular Results by Month summary report. This gives you conveniently organized monthly stats for sent mailings. Steps Navigate to  Mailings > ...
Examine Tabular Results - By Quarter
The end of the quarter has rolled around again and you are ready! Take a peek at the Tabular Results by Quarter summary report to quickly assemble the data you need already organized by quarter. Steps Navigate to  Mailings > ...
Examine Tabular Results - By Year
You're an email marketing veteran, having been at it for several years now. You need to see the Tabular Results by Year summary report for that year end wrap-up so everyone knows the great metrics you generated this past year. Steps ...
Exclude Mailings from the Mailing Summary Report
The Mailing Summary Report offers tons of insights related to past mailing performance. You can filter mailings based on various criteria , but that may not be enough to drill down and get the data you need. Informz lets you narrow your results eve...
Filter the Mailing Summary Report
The Mailing Summary Report offers many insights related to past mailing performance. Using this past data you can make changes to your current practices to get even better results. There are many different reports within the Mailing Summary Report ...
How to Know Your Mobile Users
Do you know how many of your subscribers access your mailings on a desktop or laptop? How about which subscribers open mailings on a mobile device? Knowing where your subscribers are opening your mailings is vital to keeping them engaged. For exampl...
Link Name Summary in Mailing Summary Overview
Naming your hyperlinks as you create your templates and mailings saves you gobs of time when it comes time analyze how these links are performing. The Link Name Summary report provides an easy to understand view into your hyperlinks. Steps ...
Mailing Summary Report Snapshot
You want to do the right thing so you want to look at your mailing activity reporting. Looking at these reports one by one, is great, but it's laborious and you have a very narrow view. What about the "big picture" view and how about s...
Opens, Clicks, and Recipients in Mailing Summary Overview
There inevitably comes a day when you ask yourself, "How do my open and click-through rates compare between large audiences and small audiences?" To get a sense of this and other related questions, you can use the Opens, Clicks, and Recip...
View Trends Over Time - Delivery Rate Trends
If you've been at the email game for some time now (months or even years), it can be valuable to check in on your delivery rate trends. You are in luck - this is available in the Delivery Rate Trends report in the Mailing Summary Report. ...
View Trends Over Time - Marketing Trends
If you've been at the email marketing game for some time (months, or even years!), you know that you can gather significant insights into the marketing trends of your mailings. These trends include social media, delivery, open rates, click throu...
View Trends Over Time - Social Trends
Combining the powers of email marketing with social media has a very positive impact on subscriber engagement. The way to measure how well you are doing with your connectivity to social media is with the Social Trends report. Steps Na...
View Trends Over Time - Total Reach Trends
Combining the powers of email marketing with social media has a very positive impact on subscriber engagement. The way to measure how well you are doing with your connectivity to social media is with the Social Trends report. Steps Na...