Items - Personal Info, Demographics, and Interest Groups

The Personal Information, Demographic, and Interest items allow you to gather information from about your subscribers. They are all created in a similar manner, so let’s get right to it and learn how to add these items to your Landing Page.

Steps

Click Personal Info, Demographics, or Interests in the Items flyout menu. A new box appears.

Personal Info

Click the Personal Information Fields dropdown list to select a field to include.

Click Add to Page. The field is added to the Landing Page.

Click Go Back to return to the flyout menu.

Note that if the personal info item is a date field, the live landing page uses a date selector for input.

Demographics

Click the Demographics Fields dropdown list to select a field to include.

Click Add to Page. The item is added to the Landing Page.

Any demographic items that you add to your landing page will reflect the demographic behavior of the profile field page (e.g. radio button demographics appear as radio buttons on the landing page).

Click Go Back to return to the flyout menu.

Interests

Click the Interests combination list to select a field to include. Note that you can repeat this step and add multiple interests to a single input field.

Click Add to Page. The checkbox input field is added to the Landing Page.

Click Go Back to return to the flyout menu.

Putting it All Together

Below is an example of a Landing Page that contains one of each of the three items discussed above:

Click on the Blue Gear icon to access the properties pop-up for any of the items. You can set different property types for each and even set fields as required (required fields are denoted with a red asterisk).

Collecting Data

Collecting information on your subscribers is a critical step in learning how to build and engage your audience. This information becomes the basis of your target groups and subsequent mailings! Additionally, building a proper form to collect this information is just as important because it empowers your subscribers by giving them the chance to opt-in or opt-out as they choose!