All iMIS users create target groups based on a zip code radius (i.e. postal code in some countries). By entering a zip code and a specified radius, Informz can create a target group of subscribers within that radius. Note that you need to have Integration Personalizations active in your account to use this feature because the data is drawn from personalization information.
Navigate to Subscribers > Target Groups.
Click the dropdown list and select iMIS Zip Code Radius.
Enter a Name, Folder, Radius, Zip Code, and Country for your target group. Note that the only countries currently available are Australia, Canada, New Zealand, and the United States.
When you enter a Zip Code, the window expands and displays the Google Map view with yours selected radius highlighted.
Click Create Target Group to finalize and create your target group.
Circumference over Two Pi?
Zip code radius target groups take you all around the world, so if you have localized targeting needs, they are the perfect solution! For example, if you know that you have an event in a specific city, you can focus a special mailing to all of your organization's subscribers within that city's limits. Now that's targeting with localized flair!