Data is sent from Informz once a day. In the event your iMIS bridge to Informz is temporarily down, the writebacks will be queued and subsequently sent when the bridge is functioning. This can be a significant amount of data, so make sure that you have a good business case and a plan to harvest insights from this data.
If you don't currently have web tracking, contact your Advisor for more information on how to get it.
User-Defined Table Structure
You need to create a user-defined table to work with this writeback. Below is the table structure for the INFORMZ_WEB_TRACK table. Please see this article to learn the initial steps to create a user-defined table.
Make sure to name the tables and columns (fields) using the exact names and data types as specified below. If the names are not identical, the transfers cannot be performed properly.
Table Name: INFORMZ_WEB_TRACK
|WEB_TRACK_TYPE||Web Track Type||Char||20|
|HTTP_USER_AGENT||HTTP User Agent||Char||1000|
|NUM_PAGES||Num Pages Visited||Int|
|PRICE||Price||Money||18 (length) 2 (dec)|
Create a new tab in iMIS to display the data. It will look like this:
With the table in place in iMIS, you are ready to let the data flow from Informz to iMIS.
Once in iMIS...
With the Informz web tracking data streaming into iMIS, you can use it in many different ways - the sky's the limit! The real power will be in combining this data with the great profile and transactional data in iMIS, along with mailing activity data from Informz.