iMIS Writebacks - Web Tracking

As you build out your marketing ecosystem you will need to incorporate web tracking capabilities into your website. Informz Web Tracking provides you these insights as known visitors come to your website, hang out a while, and interact with the pages. Inserting interaction tracking JavaScript at key points on your web pages will allow you to do extremely narrow targeting based on the behaviors that the people you communicate with are exhibiting. Why try guessing when you can get the data!?

Data is sent from Informz once a day. In the event your iMIS bridge to Informz is temporarily down, the writebacks will be queued and subsequently sent when the bridge is functioning. This can be a significant amount of data, so make sure that you have a good business case and a plan to harvest insights from this data.

If you don't currently have web tracking, contact your Advisor for more information on how to get it.

User-Defined Table Structure

You need to create a user-defined table to work with this writeback. Below is the table structure for the INFORMZ_WEB_TRACK table. Please see this article to learn the initial steps to create a user-defined table.

Make sure to name the tables and columns (fields) using the exact names and data types as specified below. If the names are not identical, the transfers cannot be performed properly.

Table Name: INFORMZ_WEB_TRACK


Field NamePromptTypeLength
WEB_TRACK_TYPEWeb Track TypeChar20
PAGE_URLPage UrlChar2000
PAGE_TITLEPage TitleChar2000
HTTP_USER_AGENTHTTP User AgentChar1000
IP_ADDRESSIP AddressChar45
BROWSER_NAMEBrowser NameChar100
SESSION_DURATIONSession DurationInt
NUM_PAGESNum Pages VisitedInt
CREATE_DATECreate DateDateTime
COUNTRY_NAMECountry NameChar255
VIEW_DURATIONView DurationInt
ORDERIDOrder IDChar255
SKUSkuChar255
ITEM_NAMEItem NameChar255
ITEM_CATEGORYItem CategoryChar255
PRICEPriceMoney18 (length) 2 (dec)
QUANTITYQuantityInt
EVENT_CATEGORYEvent CategoryChar255
ACTIONActionChar255
VALUEValueChar255

 

Create a new tab in iMIS to display the data. It will look like this:

With the table in place in iMIS, you are ready to let the data flow from Informz to iMIS.

Once in iMIS...

With the Informz web tracking data streaming into iMIS, you can use it in many different ways - the sky's the limit! The real power will be in combining this data with the great profile and transactional data in iMIS, along with mailing activity data from Informz.