iMIS Writebacks - Scoring

Understanding as much as possible about your audience is a key challenge for any marketer. Using Informz scoring is a great tool - it adds a whole new dimension of insight.

You can create an engagement score and a lead score in Informz. This is done by associating either mailing activity metrics or membership in a particular target group to achieve a certain letter grade (or score). Seeing the different behaviors exhibited between A and C provides insights about the overall level of engagement and interest.

If you don't currently have scoring enabled, please contact your Advisor for more information about this feature and how to get it.

User-Defined Table Structure

You need to create two user-defined tables to work with this writeback. Below is the table structure for the INFORMZ_LEAD table and the INFORMZ_ENGAGEMENT table. Please see this article to learn the initial steps to create a user-defined table.

Make sure to name the tables and columns (fields) using the exact names and data types as specified below. If the names are not identical, the transfers cannot be performed properly.

Table Name: INFORMZ_LEAD

Field Name Prompt Type Length
SCORE_NAME Score Name Char 255
SCORE_DESC Score Desc Char 2000

Additionally, create a new tab in iMIS to display the lead score data.

Table Name: INFORMZ_ENGAGEMENT

Field Name Prompt Type Length
SCORE_NAME Score Name Char 255
SCORE_DESC Score Desc Char 2000

Additionally, create a new tab in iMIS to display the engagement score data.

With the table in place in iMIS, you are ready to let the data flow from Informz to iMIS.

Writeback data is sent to Informz daily.

Once in iMIS...

With the Informz web tracking data streaming into iMIS, you can use it in many different ways - the sky's the limit! The real power comes when you combine this data with the great profile and transactional data in iMIS, along with mailing activity data from Informz.