A writeback is a term used to indicate how data can be sent back to your integrated database from Informz (it is "written back" from Informz). There are a number of different types of writebacks. Read on to learn more!
Harnessing writebacks provides an organization with two key benefits. The first is that it's an easy way to present information that lives in Informz to those users that use iMIS but not Informz. It's very efficient for a customer service rep to be able to open an individual's record in iMIS to confirm aspects about their email history with the organization. The second benefit is that a writeback provides a way for the organization to combine data from iMIS, Informz, and other applications all into iMIS for robust analysis - with the goal of making that data actionable.
Informz writes back all information from the subscriber record in Informz to the iMIS Activity table: iMIS Name ID, Subscriber bounce date, Pipe (|) delimited string containing the first 250 char of Subscriber_email, and subscriber modified date (resubscribe date).
Information written back from Informz to iMIS is visible in iMIS on that record's history tab.
Here's a brief recap on how Informz and iMIS communicate.
- Informz and iMIS are connected by what Informz refers to as "the bridge."
- The Informz sync moves subscriber information from iMIS to Informz.
- Any changes between Informz and iMIS are made via an Informz owned changes table found in iMIS.
Subscriber Activity Writebacks
iMIS subscriber activity writebacks capture a change in status. This data is inserted into the iMIS Activity table.
The following are types of subscriber activities that Informz write backs to iMIS:
There are several common points for reach subscriber activity writeback:
- The writebacks place records in the iMIS activity table.
- The writebacks require separate database-stored procedures in your iMIS database.
- With the exception of iOptout, all other subscriber activity writebacks are written back once per day at 1:00 am. iOptout is written back immediately.
Note that when a subscriber’s email address is changed and he or she is unsubscribed in Informz for a canceled reason that has resub_on_email_change flag =1, the subscriber is automatically resubscribed.
Writebacks with User-Defined Tables
Based on the activity you wish to write back, you may need to create a user-defined table to receive the data correctly. The following writebacks require user-defined tables:
- Mailing Activity
- Voting (Ballots)
- Web Tracking
Please see the related articles for specific details about each of these writebacks!
Once you see how writebacks bring together information from iMIS and Informz, you can form a vivid understanding of your subscriber base. With this knowledge, just imagine the different ways you can confidently and fully engage your audience. The possibilities are limitless!