iMIS Writebacks - Mailing Activity

Mailing Activity Writebacks are metrics about subscriber interaction with your mailings. This information is sent from Informz to iMIS and includes statistics about delivery, opens, and non-delivery details.

A mailing activity writeback is a snapshot in time. Knowing that, it's important to allow ample time for your subscribers to interact with the mailing. Informz recommends 48 to 72 hours.

There are two ways that a writeback can be sent from Informz to iMIS. A writeback can be sent manually after a mailing has been sent, or it can be sent automatically as part of the mailing creation process.

Steps - Manual Writeback

Once a mailing has been sent, the writeback can be sent to iMIS.

  • Mailings > View
  • Navigate to the Sent tab
  • Locate the mailing that you wish to writeback to iMIS
  • Hover over the menu icon and select Send Activity

  • Respond Yes to the confirmation to send the writeback
  • A message displays indicating that an email will be sent to you once the writeback is complete

Steps - Automatic Writeback

If moving mailing activity data into iMIS is part of your standard operating procedure, you can take steps to automate the process.

For a completely automated process

  • Navigate to Admin > System Settings
  • Scroll down to the Remote Database Information section
  • Check Send Mailing Activity?
  • Use the Default Activity Transfer to select the number of days to wait to send the writeback (Informz recommends 3 days)

This configuration will automatically set the Activity Transfer slider on the Set Up tab in all future mailings to the same number of days. If this value is not appropriate for any particular mailing, it can be changed to a different number of days or to Don't Send, to disable the writeback on that mailing.

This writeback occurs on demand when choosing "Send Activity" in sent mailings. Otherwise the writeback will occur xx days after the mailing was sent.  (navigate to Admin > System Settings to make this change). Note that three to four days is a common default. This gives subscribers time to react to your mailing.

Steps - Semi-Automatic Writeback

If moving mailing activity data into iMIS is done often, but it's not part of your standard operating procedure, you can take steps to partially automate the process.

  • Navigate to Admin > System Settings
  • Scroll down to the Remote Database Information section
  • Check Send Mailing Activity?
  • Use the Default Activity Transfer to select Don't Send

This configuration displays the Activity Transfer slider on the Set Up tab in the mailing but does not specify a number of days. Each time a mailing is created, the author decides if they wish to send a writeback, If so, they select the number of days to send the writeback to iMIS.

In the event that there isn't any activity to writeback to iMIS, an email notification will be sent from Informz informing you of this.

User-Defined Table Structure

You need to create a user-defined table to work with this writeback. Below is the table structure for the INFORMZ_MAILINGS table. Please see this article to learn the initial steps to create a user-defined table.

Make sure to name the tables and columns (fields) using the exact names and data types as specified below. If the names are not identical, the transfers cannot be performed properly.

Table Name: INFORMZ_MAILINGS

Field Name Prompt Type Length
MAILING_ID Mailing ID Int
MAILING_NAME Mailing Name Char 255
PUBLISH_DATE Publish Date DateTime
DELIVERED Delivered Checkbox
OPENED Opened Checkbox
CLICKED Clicked Checkbox

Data Leverage

With Informz mailing activity data in iMIS, any number of queries and reports can be created to combing Informz data and iMIS data to provide meaningful insights for your organization. The combination of these data sets can provide a great view into engagement and your overall campaign effectiveness.