Using personalization is a great way to use data to facilitate engagement with subscribers.
As part of the iDSS integration, personalization fields flow into Informz as part of the standard sync process. Personalization fields from iDSS can be inserted into any location that accepts personalization in Informz.
Fields of Gold
Fields that contain personalization information have an enriching effect on your overall messaging. Leverage this data from iDSS to align your message to your subscribers.