Hyperlinks

Imagine a world without hyperlinks. A world where you needed to enter every URL manually. A world where web navigation relied on hundreds of keystrokes whenever you needed to go from one place to another….

Fortunately, we do not live in such a world and hyperlinks are plentiful and easy to use! In fact, they are readily available in Informz Templates and Mailings. They are among the best ways to direct your subscribers to your organization’s web content and, when you consider hyperlinks that allow subscribers to unsubscribe or manage their preferences, can be critically essential parts of your design.

Where Can I Add Hyperlinks?

There are three key places where you can add hyperlinks:

There are also different layout-specific ways to add hyperlinks:

  • You’ll add hyperlinks in the Rich Text Editor from the Insert Hyperlink icon.
  • For images and buttons, you’ll add hyperlinks in the Properties panel (Content tab). Simply click Edit Hyperlink.

Types of Hyperlink

Regardless of their layout, adding a hyperlink always opens the Hyperlink pop-up. Here, you’ll have several different hyperlink types to choose, each with their own nuances.

When the pop-up opens, click the Hyperlink dropdown list to select the type of hyperlink you wish to add. Once you’ve selected a hyperlink type, the pop-up reveals any additional controls you’ll need. The outline below lists each hyperlink type along with their respective options:

  • Web Page: Select to link to an external web page.
    • URL: Enter the web page URL. When you click Insert, Informz attempts to validate that URL.
    • Name: Enter an easily-recognizable name for the URL (optional). This name appears on any mailing reports.
    • Disable Tracking: Check the checkbox to disable web tracking for this hyperlink.
  • Web Version of this Mailing: This hyperlink opens the online/web version of your mailing (there are no additional controls).
  • Form Landing Page: Select to link to a Form Landing Page. Click the Landing Page dropdown list to select the specific page.
  • Content-Only Landing Page: Select to link to a Content-Only Landing Page. Click the Landing Page dropdown list to select the specific page.
  • Unsubscribe Hyperlink: Select to insert the required unsubscribe hyperlink. You can toggle between two different options: Landing Page and External Link.
    • Landing Page: Click to link to an Unsubscribe Landing Page. Click the Landing Page dropdown list to select the specific page. Remember that all Informz accounts have a default unsubscribe Landing Page.
    • External Link: Click to link to an external unsubscribe web page. Like other web page hyperlinks, you’ll have options to enter the URL and optional Name (for reports) and to disable web tracking (checkbox).
  • Email Address: Select to insert an email address. When readers click the hyperlink, they’ll open a new email draft in their mailing client (e.g. MS Outlook).
    • Email: Enter the target email address.
    • Subject: Enter the default subject line for the message (optional).
  • Document: Select to insert a file that readers can download. Click Select Document to load a file from the Asset Manager or to upload a new one. Note that once you’ve inserted a file, the button updates to read Change.
    • Name: Enter an easily-recognizable name for the file (optional). This name appears on any mailing reports.
    • Disable Tracking: Check the checkbox to disable web tracking for this hyperlink.
  • Bookmark: Select to insert a bookmark to a named Mailing Content Area.
    • Bookmark: Click the dropdown list to select the target bookmark.

A Hyperlink to the Past

Once upon a time, email marketers needed to add hyperlinks with markup, tags, and attributes. These elements often became complicated. On top of that, they ran the risk of irregularities with their style and rendering.

Now, with Informz, you’ll never experience linking headaches again! By clicking a button and completing a few fields, you’ll create accurate and consistent hyperlinks throughout your templates and mailings.