How to Know Your Mobile Users

Do you know how many of your subscribers access your mailings on a desktop or laptop? How about which subscribers open mailings on a mobile device? Knowing where your subscribers are opening your mailings is vital to keeping them engaged. For example, if the majority of your subscribers are using mobile devices, you may need to focus more heavily on mobile-friendly mailing designs.

Steps

Using the Mailing Summary Report (MSR)

Navigate to Mailings > Mailing Summary Report.

Do not set any filters and select view reports.

Navigate to Overview > Snapshot folder.

The pie chart titled mobile opens has a breakdown of how many subscribers are opening on a mobile device.

To download a copy of the chart, click the Menu icon in the upper right corner and select from one of the following options:

  • Print Chart
  • Download PNG Image
  • Download JPEG Image
  • Download PDF Document
  • Download SVG Vector Image

By Each Individual Mailing

Navigate to Mailing > Mailing Results.

Hover over the Menu icon for your desired mailing and select Report.

Navigate to the Details tab > Opens > Email Client Type.

To drill down even further, click Mobile Clients.

The Perfect Fit

If you know the story of "Goldilocks and the Three Bears," you know that the perfect fit is critical (after all, she wanted everything to be "just right"). If you find that you are designing your mailings for desktops, but the majority of your users are reading on mobile devices, you'll need to adjust your strategy to ensure that your mailings fit your subscribers' expectations.