General Whitelisting Instructions For Subscribers (Admins and Users)

Asking subscribers to whitelist your "from" address has a positive impact on inbox placement. Below are the two main opportunities subscribers have to whitelist:

  1. During the "Sign-Up" Process: To avoid mail from being classified as spam (which leads to subscribers missing out on messages), ask your subscribers to whitelist your "from" address prior to receiving their first message from you.
  2. While They Are Subscribers: Whether the subscribers' preferences have changed, they forgot to add your address during the "sign-up" process, or your "from" address has changed, you may want to consider adding a preheader to your messages to remind subscribers to whitelist. For example, your preheader could read "Please add '[Email Address]' to your Safe Sender list to ensure uninterrupted delivery. Click here for instructions."

Below are some basic instructions you can provide to your subscribers (or private domain administrators) to whitelist your "from" address. We recommend creating your own Landing Page that contains the instructions below so that your subscribers can access them right away!

---------------------------------------------------------- START COPY -----------------------------------------------------------

Whitelisting Instructions

Admins

Below are instructions for common spam filters.

  • Trend Micro: Click here for instructions
  • Cloudmark: Click here for instructions
  • Mimecast: Click here for instructions
  • Symantec: Click here for instructions
  • Exchange:
    • Log into the Exchange Admin Center.
    • Navigate to Protection.
    • Select Spam Filter and click the Pencil icon to edit.
    • Select Allow Lists. Add the following domains:
      • The domain used as the "from" address.
      • Informz.net

Users

Below are instructions for common email clients.

Outlook

  1. Right-click a message in the preview pane (double-check the junk and clutter folders for messages too).
  2. Click the dropdown list and select Junk.
  3. Select Never Block Sender's Domain.

Note that if the message was found in the junk or clutter folder, you can move it to the inbox.

Gmail

  1. Click the Gmail dropdown list (on the left side of the screen) and select Contacts.
  2. Add the "from" address to your contact list.

If the message was found in the spam folder, right-click it and select Not Spam. Additionally, you can move messages to their proper classification folder if needed.

AOL

Right-click on a message and select Add to Contacts. Alternatively, select Contacts on the left sidebar and add the sender's "from" address. If the message was found in the spam folder, right-click it and select Not Spam.

Yahoo

  1. Click the Contacts icon (in the upper left corner) and select New Contact.
  2. Add the sender's email address.

If the message was found in the spam folder, right-click it and select Not Spam. if you see the address in the block list, select the address you wish to remove and click Remove.


Other Email Clients

Add the sender’s “from” address to your contact list/address book. If the message was found in the spam folder, move it to the inbox or right-click it and select Not Spam.

-------------------------------------------------------------END COPY-------------------------------------------------------------------