Create a Preheader Template Story Location

Once you’ve learned about the awesome power that preheaders bring, you will undoubtedly want to create your own! One of the best ways to add a preheader is to create a table row (<tr>) at the top of your first content table. Note that you do not have to have your content reside in a table to use a preheader! As long as the first piece of viewable text within the code is the preheader content, it will appear as a preheader. However, because tables make it easy to organize content, let’s walk through the steps to create a preheader in an existing template that uses this format.

Steps (HTML Version)

Navigate to Mailings > Templates > View.

Hover over the menu icon next to your desired template and click HTML to access the editor.

In the editor, make sure that you navigate to the first available table row (use the provided breadcrumbs to help locate this row).

Right click in the selection and click Row > Paste row before.

A new, blank row will be added to the top of the content table.

Enter the following location code into the new row:

%%LOC(PREHEADER)%%

Click Update.

The preheader location code will now be part of your HTML template.

Steps (Text Version)

There is one additional step you will need to take to complete your preheader process: adding the location code to the text version of the template.

Navigate to Mailings > Templates > View.

Hover over the menu icon next to your desired template and click Text to access the text editor.

Enter the following location code as the first piece of content in the text version:

%%LOC(PREHEADER)%%

Click Update.

The preheader location code will now be part of your HTML template.

Location, Location, Location

Preheaders are prime real estate in your mailings, and now you see that they are pretty simple to create. Try them out for yourself – they can provide amazing benefits and get more and more subscribers to open your mailings!