Compare Mailing Results - By Number of Links

How many links are in your mailings? Do you think having too many links is pushing readers away from your content? Are some of your mailings suffering as a result of having too little content with appropriate hyperlinks? Shed some light on the topic by comparing mailing results based on the number of links in your mailings.

Steps

Navigate to Mailings > Reports > Mailing Summary Report or navigate to Mailings > View Mailings > click on Reports in the upper right corner. Once you have done so, you may follow the steps to filter the exact mailings you are looking to report on.

Click the View Reports tab

Expand the Compare Mailing Results open in the Reports panel

Select By Number of Links

Here is a sample of what you can expect upon opening up this report:

This chart area can be customized to include many types of data. Click on the Columns button to select which pieces of data you'd like to include in your report. Notice that you can remove all columns for a fresh start, add all columns to jam pack your report full of every piece of data available, or add/subtract as you see fit:

It may even be in your best interest to filter based on any data that may be available in the columns you've selected. Click the Search button to refine your report further:

Share Your Insights

To share this information, simply click the Export button at the top of the report and click Download Excel File in the resulting pop-up.

Is More or Less Web Content the Link to Your Success?

Regardless of what you are looking for in the link reporting, there are plenty of things that could be concluded from the Number of Links summary. Reducing or increasing the number of links could be a major adjustment in content that will resonate with your subscribers.