Compare Mailing Results - By Folders

Having your mailings sorted into folders may provide you insights down the road - particularly if you've separated them by publication or by some other meaningful property. Let's think about the publication differentiator. If you've got each publication type in a separate folder, you can use the Mailing Summary Reports to determine how each group of publications are resonating with your audience.

Steps

Navigate to Mailings > Reports > Mailing Summary Report or navigate to Mailings > View Mailings > click on Reports in the upper right corner. Once you have done so, you may follow the steps to filter the exact mailings you are looking to report on.

Click the View Reports tab

Expand the Compare Mailing Results open in the Reports panel

Select By Folder

 

Here is a sample of what you can expect upon opening up this report:

This chart area can be customized to include many types of data. Click on the Columns button to select which pieces of data you'd like to include in your report. Notice that you can remove all columns for a fresh start, add all columns to jam pack your report full of every piece of data available, or add/subtract as you see fit:

It may even be in your best interest to filter based on any data that may be available in the columns you've selected. Click the Search button to refine your report further:

Share Your Insights

To share this information, simply click the Export button at the top of the report and click Download Excel File in the resulting pop-up.

Organization is Key

If you are separating your mailings into separate folders, or even all your mailings, year by year, in their own folders, you can utilize the Mailing Summary Report to get mailing performance information based on those factors. Organize your mailings into folders into meaningful ways. That way, you can analyze the results in meaningful ways.