Campaign Designer

Articles

Campaign Designer Overview
Campaigns are a great way to map out a sequence of mailings for your subscribers. In a way, you’re the ultimate email “air traffic controller” for your organization's message! In addition to the benefits you get in the planning...
Activating Campaigns
If your campaign has a valid flow, and has been fully tested, you can now Activate the campaign to start adding subscribers. You control how and when your subscribers are added into a campaign with the different Activate options. Activating a...
Add Campaign Steps
Choreographing the steps of your campaign is as simple as putting one foot in front of the other!  Even if you have two left feet, your campaigns will be dancing in no time!  Each campaign step determines which emails are triggered to go o...
The Campaigns View
The Campaigns View is where you create and store all of your campaigns.  In this view you can also keep your campaigns organized in different folders.  The view itself is organized by tabs. To view any of your existing campaigns, navi...
Connect Campaign Steps
If you enjoyed connecting the dots in activity books as a kid, this will be right up your alley! Connecting campaign steps is how the flow of a campaign is mapped out. Each campaign step performs a specific action to ultimately determine which ...
The Errors Tab
Nothing let's you know that there is a problem better than a big red error message! The Campaign Designer has an Errors tab to easily shed light on problems in a campaign. After you have added all of your campaign steps, if there is any...
Exclude Subscribers
Not every subscriber is appropriate for campaign. The  Exclude Subscribers  feature allows you to specify target groups and/or email addresses to exclude from a campaign. Let's look at how to use this function. Steps To acce...
Maintaining Campaigns
Goal: Once you have started building campaigns, this article will provide you with some best practices and tips for things to look for to keep your campaigns running as smoothly as possible. When a campaigned is well planned and executed, it sh...
Overview of Campaign Reporting
If you are already familiar with the reporting features for your mailings in Informz, then you're also familiar with how robust these reporting tools are. You'll find the same type of powerful reporting for Campaigns as well. Viewing your ...
Set a Campaign Goal
The ultimate measure of most of what marketers do is for there to be some type of conversion. This could be a registration, a volunteer commitment, dues renewal, upgrade purchase, or a new donation. Being able to keep an eye on that key directive is...
How to Test Campaigns
Testing is an important step of designing a campaign. To verify that all of the steps in the campaign are working as expected, you should always put at least one person through the campaign as a tester, before adding real subscribers to the live cam...
Viewing The Campaign Designer
Sometimes the design of a campaign requires a number of steps to create the flow and routing needed. When a campaign becomes filled with more steps, it can be more challenging to be able to easily see the entire campaign. These tools below help you ...
Campaign Designer FAQ
This article answers Frequently Asked Questions (FAQs) about the  Campaign Designer . FAQ Question:  How often does Informz poll an integrated or non-integrated target group to add new subscribers to a campaign flow? Answe...