Informz target groups provide a solid foundation for your marketing campaigns. The Informz for Aptify integration uses Aptify’s Campaigns as the basis for creating all target groups.
You will use four discrete steps to construct a campaign in Aptify. Informz then takes the information from this campaign to generate a target group. The steps are:
- Create a View
- Create a Campaign
- Associate the View to the Campaign with a Segment
- Use the Campaign List Builder wizard to populate the prospect list.
If you wish to create a static prospect list, you can create one manually without campaign segments. However, these lists are static and do not update. Please note this limitation when using prospect lists without campaign segments.
When using campaign segments, prospect lists update based on the frequency of the scheduled task established during the initial integration setup. Please contact your Advisor for additional details.
Newly-created campaign prospect lists views are initially placed in the Aptify folder in Informz when they come to Informz as target groups. These target groups can later be moved to other folders.
By following the steps above, you’ll use the power of both Informz and Aptify to create precise target groups. With these groups, you’ll have a whole array of new communication avenues at your command that will ultimately allow you to further your subscriber engagement.