What if you were able to see the best time of the day to send your mailings? Do you need a crystal ball or a Ouija board? Not at all! Grab the Best Time to Send report, and you'll uncover the insights that you need.
The Answer Marketing Questions reports are best used with specific filters. When you set your filters, always consider finding a way to create results give you an "apples to apples" style comparison - look for ways to base different reporting results on the same criteria. Whenever you several reports and find that the selected criteria provide some variation, you'll also find valuable insights!
Navigate to Mailings > Reports > Mailing Summary Report or navigate to Mailings > View Mailings > click on Reports in the upper right corner. Once you have done so, you may follow the steps to filter the exact mailings you are looking to report on.
Click the View Reports tab.
Expand the Answer Marketing Questions open in the Reports panel.
Select Best time to send?
With this report, you'll be able to infer which times of the day bring peak performance with regards to click rate and open rate.
Share Your Insights
To share this information, simply click the icon at the bottom of the report and select the file format you'd like to export.
Does Anybody Really Know What Time it Is?
It's send time! Now that you've seen the trend for the best send time, you can have your mailings delivered accordingly to maximize the open rate and click rate. Try this out - run this report and note the stats. Send more mailings and then come back to this report to update the stats. Does it still hold true or is it time to revisit the send times? Keep testing! Keep discovering!