The effective use of hyperlinks is often a critical factor in the ability for a mailing to engage a reader. How many hyperlinks work best for your audience? How can you figure that out?
Correlating the number of links in a mailing to an open rate and click rate is a great analytical tool. If subscribers are expecting plenty of opportunities to click, you'll definitely want to know. This information is available to you in the Best Number of Links report.
The Answer Marketing Questions reports are best used with specific filters. When you set your filters, always consider finding a way to create results give you an "apples to apples" style comparison - look for ways to base different reporting results on the same criteria. Whenever you several reports and find that the selected criteria provide some variation, you'll also find valuable insights!
Navigate to Mailings > Reports > Mailing Summary Report (or navigate to Mailings > View Mailings and click Reports in the upper right corner). To further narrow the mailings you're analyzing, you can follow the steps to filter the exact mailings you are looking to report on.
Click the View Reports tab.
Expand the Answer Marketing Questions in the Reports panel.
Select Best number of links?
You'll see an open rate and click rate attached to a number or a range of numbers of links in the mailings you chose to include in this report.
Sharing Your Insights
To share this information, simply click the icon the bottom of the Best Number of Links report table and select the file format that you want to export.
A Chain is Only as Strong as Its Weakest Link
Having a wide variety of links for your subscribers to click may help or harm how you are communicating with your audience. The opportunity to understand your subscribers' behavior around links dramatically increases when you use this report.