What if you were able to see the best day of the week for sending your mailings? If you've been sending for some time now, look no further than the insights from the Best Day To Send report.
The Answer Marketing Questions reports are best used with specific filters. When you set your filters, always consider finding a way to create results give you an "apples to apples" style comparison - look for ways to base different reporting results on the same criteria. Whenever you several reports and find that the selected criteria provide some variation, you'll also find valuable insights!
Navigate to Mailings > Reports > Mailing Summary Report (or navigate to Mailings > View Mailings and click Reports in the upper right corner). Once you have done so, you may follow the steps to filter the exact mailings you are looking to get a report on.
Click the View Reports tab.
Expand the Answer Marketing Questions in the Reports panel.
Click Best day to send?
By reviewing the report, it becomes clear which day or days have the peak performance with regards to click rate and open rate.
Share Your Insights
To share this information, simply click the icon at the bottom of the report table and select how you'd like to export your file (see below).
Seize the Day!
While coming back every now and then to adjust the sails of your e-marketing ship, knowing what is the best day to send at this point in your organization's life can be a key factor in maximizing opens, clicks, and subsequent subscriber actions.