Add Animated GIFs to a Mailing

If you want to insert an animated GIF into your mailing, you're in the right place! An animated GIF is a file that contains multiple images in a single file. They're great for making your mailings more lively and are often used in holiday mailings.

Resources for Creating Animated GIFs

You can create a GIF using any of the following tools:

The list above is just some popular tools available to create GIFs. These tools are not directly supported by Informz.

Support for Animated GIFs

Video support across all email clients is inconsistent, making an animated GIF your best bet. An animated GIF has almost universal support across all of the major email clients, except for Outlook.

When using certain versions of Outlook, only the first frame of the animated GIF will display. This means if you have any important information in the subsequent frames, make sure the first frame holds that pertinent information.

The following email clients support animated GIFs:

Desktop Email Clients

  • Apple Mail
  • Lotus Notes 6, 7 and 8.5
  • Outlook 2003, Express
  • Outlook 2007, 2010 (only first frame displays)
  • Outlook for Mac 2011
  • Windows Live Mail 2011

Web-Based Email Clients

  • AOL Web
  • Gmail
  • Hotmail
  • Yahoo! Mail

Mobile Email Clients

  • Android (default/native app)
  • Android (Gmail)
  • Blackberry
  • iPhone
  • Windows Mobile 7

Put Your Animated GIFs into Action

Now that you know where to create an animated GIF and which email clients support them, go crazy and try using one in an email. You'll never know how cool it is, and how it might help your subscriber engagement, until you try it.